Griffin Marketing Analytics employs the world’s best research & analytics to elevate your business to the next level.
Griffin Marketing Analytics leverages the power of predictive analytics to help companies make the best decisions today based on what is most likely to happen in the future. Utilizing data that companies already have, such as customer transactions, along with primary research and relevant outside data sources, Griffin Marketing Analytics helps our clients make data-driven decisions that lead to increased sales and profitability.
Media Audience Anayltics
Customized media audience measurement and analytics for the electronic media industry, include advertising sales initiatives, program content evaluation, & media property perceptual and marketing support.
Deliver significant improvements in profitability by identifying key differences among your current customers as well as finding new customers with similar characteristics.
Optimize marketing activities to deliver significant improvements in return on marketing investment, including brand awareness, attitude, and optimal brand positioning.
Optimize the profitability of your product portfolio through data powered product configuration, pricing, positioning & identification of new product opportunities.